Category Archives: Social Media

Use LinkedIn to Expand Your Referral Network

If you are like many professionals, you have a lot of connections on LinkedIn. Many of them you know, many of them you may have met in passing and they wanted to connect with you.

The benefits of being on LinkedIn are growing, and one of those benefits is the possibility of growing your referral network through it.

Expanding Your Referral Network

Do you have gaps in your contact sphere?
Does your Top 12 feel like a a Top 5?
Are you unable to invite visitors to your networking group because you’ve “run out” of people to invite?

Figure out some professions you want to connect with, and then search in LinkedIn to find people in your area in those professions. (Hint: use the ‘Advanced’ search feature with keywords and locations.)

When you find someone who has a profile that interests you and may be a potential referral source, find out who is connected to them and ask for an introduction.  Even better, call your mutual contact and ask for the introduction rather than waiting and hoping they check their LinkedIn messages.

When you get that introduction, invite the person to coffee or to a networking event to get to know them and start your new possible referral relationship.