What Does Hiking Have to Do With the Business of Referrals?

Imagine me, a large, yet light-footed guy, bouncing up a hot and dusty, 14-mile trail in the California foothills, alone, all in one day. And imagine that I grew up having never learned to set a single, solid goal for myself.

It’s true. For most of my life, I never practiced intentional goal setting. Even when I began to declare a few goals, I wouldn’t write them down. It was only when I started paying attention to successful people I admired and respected, that I could see the value in goal setting.

I’ve worked hard to learn to set goals, intentions, and declare them as well as write them.

This year I began working closely with a business coach to learn how to set WHYSMART goals. For those of you who don’t know, here’s what this nifty acronym stands for:

Written, Harmonious, Yours, Specific, Measurable, Achievable, Realistically high, and Target Date

So I decided to take WHYSMART a step further with a physical goal.

For a long time I had dreamt of climbing Mt. Diablo. It’s a beautiful mountain in the Santa Ana Foothills, near the town of Lafayette. I visualized myself being up there – without the certainty as to how to accomplish it.

A wellness coach helped me create a vision statement to keep me focused and then a plan for a series of increasingly more difficult hikes until I was ready for the climb. I postponed it a couple of times.

Then November came around. I was ready and decided upon an unusually aggressive, wandering 14-mile trail that would traverse all four peaks of the mountain’s ridge.


So what does hiking have to do with business?
Every destination has a journey. Every successful business owner has a vision and a path. As 2014 winds down, I invite you to think about your business as a journey.

  • Where are you heading?
  • Don’t you want to feel confident with your vision?
  • Don’t you want clarity with your goals?

We all do. Just as I set goals for my climb, I plan for my business. I’ve worked hard to set intentional goals for my business. Today, I know exactly where I’m going and I’m ready for the unexpected twist and turns. In fact, I welcome them!

Certified Networker Program Gives You Clarity of Purpose

In January 2015, we start our new cycle of the Certified Networker Program, a 14-class, packed with practical information to nurture the deepest roots of your business.

Here’s what you’ll get to do:

  • Grow your business week-by-week with other like-minded, powerful entrepreneurs.
  • Stretch yourself and break through limiting beliefs.
  • Emerge with new clients, new relationships, and new momentum

Ready to find your path to clarity, growth and success?

Our next Certified Networker Program starts in January. Spaces fill up fast. You can register for January 6th (Thursday) by contacting me with any questions about the class or about business coaching.

My email is cory@referralinstituteoakland.com, or phone 510-986-4775.